Primary#A54CFF
Main brand colour. Use for headers, navigation, and primary buttons.
50 Copy
#F6EDFF
RGB 246, 237, 255
HSL 270°, 100%, 96%
Fail 1.14 AAA 12.98
100 Copy
#E4C9FF
RGB 228, 201, 255
HSL 270°, 100%, 89%
Fail 1.49 AAA 9.9
300 Copy
#C994FF
RGB 201, 148, 255
HSL 270°, 100%, 79%
Fail 2.29 AA 6.44
500 Copy
#A54CFF
RGB 165, 76, 255
HSL 270°, 100%, 65%
AA large 4.14 AA large 3.57
700 Copy
#7C39BF
RGB 124, 57, 191
HSL 270°, 54%, 49%
AA 6.57 Fail 2.24
900 Copy
#522680
RGB 82, 38, 128
HSL 269°, 54%, 33%
AAA 10.78 Fail 1.37
Secondary#4C4CFF
Companion colour. Use for links, highlights, and hover states.
50 Copy
#EDEDFF
RGB 237, 237, 255
HSL 240°, 100%, 96%
Fail 1.16 AAA 12.76
100 Copy
#C9C9FF
RGB 201, 201, 255
HSL 240°, 100%, 89%
Fail 1.58 AAA 9.33
300 Copy
#9494FF
RGB 148, 148, 255
HSL 240°, 100%, 79%
Fail 2.65 AA 5.58
500 Copy
#4C4CFF
RGB 76, 76, 255
HSL 240°, 100%, 65%
AA 5.55 Fail 2.66
700 Copy
#3939BF
RGB 57, 57, 191
HSL 240°, 54%, 49%
AAA 8.36 Fail 1.76
900 Copy
#262680
RGB 38, 38, 128
HSL 240°, 54%, 33%
AAA 12.56 Fail 1.17
Tertiary#FF4CFF
Accent colour. Use for highlights, charts, and callouts.
50 Copy
#FFEDFF
RGB 255, 237, 255
HSL 300°, 100%, 96%
Fail 1.12 AAA 13.22
100 Copy
#FFC9FF
RGB 255, 201, 255
HSL 300°, 100%, 89%
Fail 1.4 AAA 10.57
300 Copy
#FF94FF
RGB 255, 148, 255
HSL 300°, 100%, 79%
Fail 1.92 AAA 7.68
500 Copy
#FF4CFF
RGB 255, 76, 255
HSL 300°, 100%, 65%
Fail 2.72 AA 5.43
700 Copy
#BF39BF
RGB 191, 57, 191
HSL 300°, 54%, 49%
AA 4.61 AA large 3.2
900 Copy
#802680
RGB 128, 38, 128
HSL 300°, 54%, 33%
AAA 8.38 Fail 1.76
Quaternary#4CA6FF
Accent colour. Use sparingly for calls to action and warnings.
50 Copy
#EDF6FF
RGB 237, 246, 255
HSL 210°, 100%, 96%
Fail 1.09 AAA 13.51
100 Copy
#C9E4FF
RGB 201, 228, 255
HSL 210°, 100%, 89%
Fail 1.31 AAA 11.26
300 Copy
#94CAFF
RGB 148, 202, 255
HSL 210°, 100%, 79%
Fail 1.73 AAA 8.54
500 Copy
#4CA6FF
RGB 76, 166, 255
HSL 210°, 100%, 65%
Fail 2.56 AA 5.77
700 Copy
#397CBF
RGB 57, 124, 191
HSL 210°, 54%, 49%
AA large 4.37 AA large 3.38
900 Copy
#265380
RGB 38, 83, 128
HSL 210°, 54%, 33%
AAA 7.98 Fail 1.85
Quinary#FF4CA6
Accent colour. Use for charts and small details.
50 Copy
#FFEDF6
RGB 255, 237, 246
HSL 330°, 100%, 96%
Fail 1.12 AAA 13.14
100 Copy
#FFC9E4
RGB 255, 201, 228
HSL 330°, 100%, 89%
Fail 1.43 AAA 10.35
300 Copy
#FF94CA
RGB 255, 148, 202
HSL 330°, 100%, 79%
Fail 2.03 AAA 7.27
500 Copy
#FF4CA6
RGB 255, 76, 166
HSL 330°, 100%, 65%
AA large 3.07 AA 4.8
700 Copy
#BF397C
RGB 191, 57, 124
HSL 330°, 54%, 49%
AA 5.13 Fail 2.87
900 Copy
#802653
RGB 128, 38, 83
HSL 330°, 54%, 33%
AAA 9.05 Fail 1.63
Neutral#594B68
Tinted neutral drawn from the seed hue. Use for body text, borders, and backgrounds.
50 Copy
#EEEDF0
RGB 238, 237, 240
HSL 260°, 9%, 94%
Fail 1.17 AAA 12.65
100 Copy
#CDC9D2
RGB 205, 201, 210
HSL 267°, 9%, 81%
Fail 1.63 AAA 9.05
300 Copy
#9B93A4
RGB 155, 147, 164
HSL 268°, 9%, 61%
Fail 2.96 AA 4.99
500 Copy
#594B68
RGB 89, 75, 104
HSL 269°, 16%, 35%
AAA 7.98 Fail 1.85
700 Copy
#43384E
RGB 67, 56, 78
HSL 270°, 16%, 26%
AAA 10.97 Fail 1.35
900 Copy
#2C2634
RGB 44, 38, 52
HSL 266°, 16%, 18%
AAA 14.65 Fail 1.01
Click a swatch to copy its hex code. Badges show WCAG contrast against white text and against dark text (#0F2A3F). AAA is 7:1 or higher. AA is 4.5:1 or higher. AA large is 3:1 or higher.
In use
Sample components show how the colours work together.
Buttons
Primary action
Secondary
Outline
Call to action
Confirm
Navigation
Blue violet Work Services About Contact
Alerts
Information uses the secondary colour.
Success uses tertiary.
Warnings use quaternary.
Typography
Heading in primary
Body copy in neutral 500 on a white card. This keeps long text easy to read.
Muted caption text in neutral 300.
Links use primary 500
Dark surface
Primary 900 works as a footer or hero background. Secondary 300 gives headings lift without glare.
Get started
Export as CSS variables
Copy this block into your stylesheet, or link to a54cff-analogous.css and a54cff-analogous.json .
:root {
--primary-50: #F6EDFF;
--primary-100: #E4C9FF;
--primary-300: #C994FF;
--primary-500: #A54CFF;
--primary-700: #7C39BF;
--primary-900: #522680;
--secondary-50: #EDEDFF;
--secondary-100: #C9C9FF;
--secondary-300: #9494FF;
--secondary-500: #4C4CFF;
--secondary-700: #3939BF;
--secondary-900: #262680;
--tertiary-50: #FFEDFF;
--tertiary-100: #FFC9FF;
--tertiary-300: #FF94FF;
--tertiary-500: #FF4CFF;
--tertiary-700: #BF39BF;
--tertiary-900: #802680;
--quaternary-50: #EDF6FF;
--quaternary-100: #C9E4FF;
--quaternary-300: #94CAFF;
--quaternary-500: #4CA6FF;
--quaternary-700: #397CBF;
--quaternary-900: #265380;
--quinary-50: #FFEDF6;
--quinary-100: #FFC9E4;
--quinary-300: #FF94CA;
--quinary-500: #FF4CA6;
--quinary-700: #BF397C;
--quinary-900: #802653;
--neutral-50: #EEEDF0;
--neutral-100: #CDC9D2;
--neutral-300: #9B93A4;
--neutral-500: #594B68;
--neutral-700: #43384E;
--neutral-900: #2C2634;
}
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Steps 50 to 300 are tints. Step 500 is the base colour. Steps 700 and 900 are shades.