Primary#ED5FD9
Main brand colour. Use for headers, navigation, and primary buttons.
50 Copy
#FDEFFB
RGB 253, 239, 251
HSL 309°, 78%, 96%
Fail 1.11 AAA 13.29
100 Copy
#FACFF4
RGB 250, 207, 244
HSL 308°, 81%, 90%
Fail 1.37 AAA 10.75
300 Copy
#F49FE8
RGB 244, 159, 232
HSL 308°, 79%, 79%
Fail 1.91 AAA 7.71
500 Copy
#ED5FD9
RGB 237, 95, 217
HSL 308°, 80%, 65%
Fail 2.9 AA 5.09
700 Copy
#B247A3
RGB 178, 71, 163
HSL 308°, 43%, 49%
AA 4.86 AA large 3.04
900 Copy
#76306C
RGB 118, 48, 108
HSL 309°, 42%, 33%
AAA 8.72 Fail 1.69
Secondary#BA5FED
Companion colour. Use for links, highlights, and hover states.
50 Copy
#F8EFFD
RGB 248, 239, 253
HSL 279°, 78%, 96%
Fail 1.12 AAA 13.18
100 Copy
#EACFFA
RGB 234, 207, 250
HSL 278°, 81%, 90%
Fail 1.42 AAA 10.4
300 Copy
#D69FF4
RGB 214, 159, 244
HSL 279°, 79%, 79%
Fail 2.07 AAA 7.11
500 Copy
#BA5FED
RGB 186, 95, 237
HSL 278°, 80%, 65%
AA large 3.53 AA large 4.18
700 Copy
#8C47B2
RGB 140, 71, 178
HSL 279°, 43%, 49%
AA 5.74 Fail 2.57
900 Copy
#5D3076
RGB 93, 48, 118
HSL 279°, 42%, 33%
AAA 9.77 Fail 1.51
Tertiary#ED5F92
Accent colour. Use for highlights, charts, and callouts.
50 Copy
#FDEFF4
RGB 253, 239, 244
HSL 339°, 78%, 96%
Fail 1.12 AAA 13.23
100 Copy
#FACFDE
RGB 250, 207, 222
HSL 339°, 81%, 90%
Fail 1.4 AAA 10.57
300 Copy
#F49FBE
RGB 244, 159, 190
HSL 338°, 79%, 79%
Fail 1.99 AAA 7.41
500 Copy
#ED5F92
RGB 237, 95, 146
HSL 338°, 80%, 65%
AA large 3.16 AA 4.67
700 Copy
#B2476E
RGB 178, 71, 110
HSL 338°, 43%, 49%
AA 5.22 Fail 2.82
900 Copy
#763049
RGB 118, 48, 73
HSL 339°, 42%, 33%
AAA 9.17 Fail 1.61
Quaternary#735FED
Accent colour. Use sparingly for calls to action and warnings.
50 Copy
#F1EFFD
RGB 241, 239, 253
HSL 249°, 78%, 96%
Fail 1.13 AAA 13.0
100 Copy
#D5CFFA
RGB 213, 207, 250
HSL 248°, 81%, 90%
Fail 1.49 AAA 9.93
300 Copy
#AB9FF4
RGB 171, 159, 244
HSL 248°, 79%, 79%
Fail 2.33 AA 6.32
500 Copy
#735FED
RGB 115, 95, 237
HSL 248°, 80%, 65%
AA 4.58 AA large 3.22
700 Copy
#5647B2
RGB 86, 71, 178
HSL 248°, 43%, 49%
AAA 7.14 Fail 2.07
900 Copy
#3A3076
RGB 58, 48, 118
HSL 249°, 42%, 33%
AAA 11.26 Fail 1.31
Quinary#ED735F
Accent colour. Use for charts and small details.
50 Copy
#FDF1EF
RGB 253, 241, 239
HSL 9°, 78%, 96%
Fail 1.1 AAA 13.35
100 Copy
#FAD5CF
RGB 250, 213, 207
HSL 8°, 81%, 90%
Fail 1.36 AAA 10.88
300 Copy
#F4AB9F
RGB 244, 171, 159
HSL 8°, 79%, 79%
Fail 1.88 AAA 7.85
500 Copy
#ED735F
RGB 237, 115, 95
HSL 8°, 80%, 65%
Fail 2.91 AA 5.07
700 Copy
#B25647
RGB 178, 86, 71
HSL 8°, 43%, 49%
AA 4.87 AA large 3.03
900 Copy
#763A30
RGB 118, 58, 48
HSL 9°, 42%, 33%
AAA 8.68 Fail 1.7
Neutral#684B64
Tinted neutral drawn from the seed hue. Use for body text, borders, and backgrounds.
50 Copy
#F0EDF0
RGB 240, 237, 240
HSL 300°, 9%, 94%
Fail 1.16 AAA 12.7
100 Copy
#D2C9D0
RGB 210, 201, 208
HSL 313°, 9%, 81%
Fail 1.61 AAA 9.14
300 Copy
#A493A2
RGB 164, 147, 162
HSL 307°, 9%, 61%
Fail 2.89 AA 5.11
500 Copy
#684B64
RGB 104, 75, 100
HSL 308°, 16%, 35%
AAA 7.56 Fail 1.95
700 Copy
#4E384B
RGB 78, 56, 75
HSL 308°, 16%, 26%
AAA 10.55 Fail 1.4
900 Copy
#342632
RGB 52, 38, 50
HSL 309°, 16%, 18%
AAA 14.29 Fail 1.03
Click a swatch to copy its hex code. Badges show WCAG contrast against white text and against dark text (#0F2A3F). AAA is 7:1 or higher. AA is 4.5:1 or higher. AA large is 3:1 or higher.
In use
Sample components show how the colours work together.
Buttons
Primary action
Secondary
Outline
Call to action
Confirm
Navigation
Violet Work Services About Contact
Alerts
Information uses the secondary colour.
Success uses tertiary.
Warnings use quaternary.
Typography
Heading in primary
Body copy in neutral 500 on a white card. This keeps long text easy to read.
Muted caption text in neutral 300.
Links use primary 500
Dark surface
Primary 900 works as a footer or hero background. Secondary 300 gives headings lift without glare.
Get started
Export as CSS variables
Copy this block into your stylesheet, or link to ed5fd9-analogous.css and ed5fd9-analogous.json .
:root {
--primary-50: #FDEFFB;
--primary-100: #FACFF4;
--primary-300: #F49FE8;
--primary-500: #ED5FD9;
--primary-700: #B247A3;
--primary-900: #76306C;
--secondary-50: #F8EFFD;
--secondary-100: #EACFFA;
--secondary-300: #D69FF4;
--secondary-500: #BA5FED;
--secondary-700: #8C47B2;
--secondary-900: #5D3076;
--tertiary-50: #FDEFF4;
--tertiary-100: #FACFDE;
--tertiary-300: #F49FBE;
--tertiary-500: #ED5F92;
--tertiary-700: #B2476E;
--tertiary-900: #763049;
--quaternary-50: #F1EFFD;
--quaternary-100: #D5CFFA;
--quaternary-300: #AB9FF4;
--quaternary-500: #735FED;
--quaternary-700: #5647B2;
--quaternary-900: #3A3076;
--quinary-50: #FDF1EF;
--quinary-100: #FAD5CF;
--quinary-300: #F4AB9F;
--quinary-500: #ED735F;
--quinary-700: #B25647;
--quinary-900: #763A30;
--neutral-50: #F0EDF0;
--neutral-100: #D2C9D0;
--neutral-300: #A493A2;
--neutral-500: #684B64;
--neutral-700: #4E384B;
--neutral-900: #342632;
}
Copy CSS
Copy link
Steps 50 to 300 are tints. Step 500 is the base colour. Steps 700 and 900 are shades.